25 Killer Ways to Pump Up Your Product Pages

Constantly I’m stunned at how many well-known e-commerce sites have very deficient product
pages. Many large companies, especially click and mortar retailers, seem
to forget that products cannot be touched, tasted, or tested over the internet.
While the internet will never perfectly simulate the in store experience, there
are dozens of tactics that can be implemented on the product page to increase
customer engagement and convert visitors into buyers. Below I’ll describe 25
tactics I’ve either used or seen used by other internet retailers.

It’s important to remember that unlike you, your customers may have never seen nor 명품레플리카 handled your products before. Therefore, take pictures of every possible angle a customer
would want to see. Also, make sure the quality is acceptable. If you’re still
using a 1 megapixel camera you got for Christmas 10 years ago, it’s about time
to upgrade.

Many advanced e-commerce customers have implemented flash technology to allow zooming and changing angles. If you have the expertise and the resources, this is a killer
add on feature for any product page.

People care immensely about this. Whether they are concerned about ethical working
conditions, or just for quality reasons, be sure to tell them where your
products are made. If they are made somewhere besides the US, be sure to put a
link to your fair labor policy, so your customers don’t think you’re using
sweatshops.

Don’t rattle of an endless bullet list of technical specifications. Tell customers specifically
how this product will improve their life.

Remember, they can’t actually touch and hold your product over the internet. Give them the
next best thing with the measurements and weight.

The “Add to Cart” or “Buy Now” button should reach out and grab your attention. Avoid the tiny, vague “Add to Bag” buttons that are used by many online stores.

This will both increase the amount of trust your website receives and add valuable content
for the search engines. Worried about negative product reviews? Don’t, the
experts say it can be one of the greatest tools to show your customers you are
transparent and trustworthy.

Don’t leave your customers hanging with nagging questions about a products. Add a link that emails your customer service department so customers can ask a specific
question about the product. This also serves as a great feedback tool so you
know what information needs to be put on the product page to prevent
questions. For an example of this, checkout the product pages of C28’s

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